I know I sound like a broken record, but Apple is no longer a nice company (actually tech in general is not very kind to it's users.. It's arrogant and self centered). Just today, there was an article that came out talking about the trick to Apple Brand value is completely tied up in it's eco-system. As a result, Apple will do anything to a) Keep you locked into its eco-system (example: forcing people over to thunderbolt port of headphones… that just sucks!) and b) Squeeze you into upgrading your computer.
How can they force you to upgrade your computer: Upgrade it your Operating System so it slows down due to all the 'features'. This is why Apple release a brand new OS every year. Totally unnecessary. Not only that, Apple now automatically upgrades you which can be very problematic for compatibility.
To avoid this, do the following:
1. Go to 'System Preferences'
2. Click on 'App Store'
3. Make sure your screen looks like this:
Warning: It is now up you to check for system updates. System updates are fine but system 'upgrades' (updating to new OS) should be slower.
Huffington Post did a piece based on an article I wrote some time back. Hope you enjoy this:
If you’re like most people, you probably see Human Resources as the department that takes care of a company’s employees. It makes sure that the company is in compliance with policies and procedures. It’s there to ensure that each employee is treated fairly.
Pretty cut and dry, right?
But what if Human Resources had more to offer to an organization? What if it had a more prominent role in shaping the overall direction of the company?
You can read the full article here: http://m.huffpost.com/us/entry/12316264
The San Francisco Bay Area ain't what it used to be. It's become hostile, uptight, unfriendly, and everyone is over stretched/over stressed. It's pretty sad to think about the difference years ago and today. I live in a "small" little town where everyone talks about keeping the small country feel to the town. That actually makes me laugh out loud. Everyone is honking, swearing, and frustrated with each other. It certainly does not have a small town feel to it any longer. After all, the most common car, by far, is a Tesla. Definitely not a Chevy or a Toyota truck.
As a result, I do as much as I can to avoid shopping in town. I go one town over where the customers service is far superior and everyone, for the most part, just does the right thing in a business transaction. I also just returned from launching a new sim program in Texas. It went great. These two events got me thinking about competitive advantage in working with customers.
I've been creating business simulations for a pretty long time. Over 15 years, but over 13 years creating simulations for Fortune 500 companies. This has translated into over 100 custom sims and too many to count tailored of off the shelf solutions. Equally importantly, I've facilitated probably well over 500 programs for executives world wide. Some companies include Boeing, Caterpillar, Astrazenecca, Orbitz, McDonalds, and a ton more.
There are things I've learned that are probably worth sharing. Let's have a look at three lessons. Why three, because it feels balanced.
Behavioral Economics Demonstrates The Need for Business Strategy Gamification
First, it’s important to set a foundation by defining behavioral economics. BE studies the effects of psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions and the consequences for market prices, returns, and resource allocation, although not always that narrowly, but also more generally, of the impact of different kinds of behavior, in different environments of varying experimental values. (source: Wikipedia). I have to say that this is actually a pretty easy to understand and overall nicely laid out description of such a complicated topic.
Apple has always boasted its position about security as a selling point or competitive advantage against the general windows world. But a side effect of Apple's success is that it has become more attractive to virus' and other computer threats.
Just today, Apple rolled out a critical security update for both Mac OS X and for its Safari web browser. You need to download it and install it for your own security. I can't believe I'm recommending this, but I also recommend something else.
Light weight and simple virus protection. I run Sophos as my virus protection. Is it the best? Nope. Is it totally non invasive and very good? Yup. It's the right balance between being secure and not knowing it's installed. Oh, and it's free. Nice!
Helping a friend run for a school board position made me realize two thing: Schools in California and still dysfunctional and traditional combined with new rules of PR is critically important.
I read the book, New Rules for PR by David Meerman Scott. It's a great and important book to read. But, from my experience there needs to be a balance approach. I felt that the book was trying to suggest old school relationship based PR tactics wasn't as important. I strongly disagree with this. I utilize and outside firm and I'm thrilled with their work. If you'd like a recommendation, drop me a note and I'll give you their name. Our tactics are a wonderful highbred of Inbound Marketing with outbound relevant and helpful placement. I love it. It's worked exceptionally well.
As for dysfunction of the California school system and business taxes, well that's an unfortunate story I'll summarize here…