Mac OS 10.12 'Sierra' and Storage Optimization

012-macos-sierra-970-80Apple just released Mac OS 10.12 called Sierra. Apple is unfortunately getting desperate to increase revenue.

There is a 'feature' in the update called 'Disk Optimization'. Sounds awesome right? Apple basically starves the world of disk space so they're nice enough to 'optimize' your disk storage. NOPE! Its a terrible way to extract more money from you and really leave you stranded.

What this does is this, and its nothing short of very very mean…

- This feature is turned 'On' by default after you update
- This feature takes everything that is stored on your desktop and in your documents folder and copies it to your iCloud disk (iCloud disk is your hard disk in the 'cloud').
- This feature then deletes the file on your local computer - WHAT?!?!

Two HUGE problems with this: 1) What happens if you're traveling and you need that file.. Whoops… sorry, its in the cloud and you're not on the internet. 2) Apple will 'automagically' charge your credit card for iCloud storage (which will get expensive very quickly).

As I've talked about on numerous occasions… you want to turn off most iCloud services you can. It is an evil feature and very unnecessary in general.

So, here's a good article all about optimization. You really don't need this so turn off as much as you can. But in general, I think iCloud is junk so you probably should have most of it off anyway.

Best yet, when you upgrade, opt-out of disk optimization. But here's the article:



Behavioral Economics Demonstrates Need for Business Strategy Gamification


Behavioral Economics Demonstrates The Need for Business Strategy Gamification
First, it’s important to set a foundation by defining behavioral economics. BE studies the effects of psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions and the consequences for market prices, returns, and resource allocation, although not always that narrowly, but also more generally, of the impact of different kinds of behavior, in different environments of varying experimental values. (source: Wikipedia). I have to say that this is actually a pretty easy to understand and overall nicely laid out description of such a complicated topic.

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Apple Computers As Secure Anymore?


Apple has always boasted its position about security as a selling point or competitive advantage against the general windows world. But a side effect of Apple's success is that it has become more attractive to virus' and other computer threats.

Just today, Apple rolled out a critical security update for both Mac OS X and for its Safari web browser. You need to download it and install it for your own security. I can't believe I'm recommending this, but I also recommend something else.

Light weight and simple virus protection. I run Sophos as my virus protection. Is it the best? Nope. Is it totally non invasive and very good? Yup. It's the right balance between being secure and not knowing it's installed. Oh, and it's free. Nice!

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New Rules of PR- Sort of...


Helping a friend run for a school board position made me realize two thing: Schools in California and still dysfunctional and traditional combined with new rules of PR is critically important.

I read the book, New Rules for PR by David Meerman Scott. It's a great and important book to read. But, from my experience there needs to be a balance approach. I felt that the book was trying to suggest old school relationship based PR tactics wasn't as important. I strongly disagree with this. I utilize and outside firm and I'm thrilled with their work. If you'd like a recommendation, drop me a note and I'll give you their name. Our tactics are a wonderful highbred of Inbound Marketing with outbound relevant and helpful placement. I love it. It's worked exceptionally well.

As for dysfunction of the California school system and business taxes, well that's an unfortunate story I'll summarize here…

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Welcome to 3.0

Howdy! Thank you for returning or visiting for the first time.

Yes, I will be the first to admit that I have totally and 100% neglected for a lot of years. Kids and starting up a company will do that, right? Absolutely will.

What's the focus of 3.0? Well, that's a good question and I don't have an exact answer. But, I'll probably focus on the following:

Business Simulation, Strategy Gamification, and Business War Games
This is what I do for work so I'll probably only lightly talk about this. If you really want to dig into this, visit: the SimStudios Business Simulation Blog here.

Business Startup, Business Management, and General Work Experience-
I'm always being asked advice on strategy, startup, and business management, I'll share stuff about that.

Technology Thoughts-
As you may or may not know, I came from a lot of years at Apple. I was lucky enough to work with Steve Jobs off and on, and after leaving Apple, worked to turnaround AOL (failed), turnaround Nortel (Totally failed), and then successfully fixed a couple divisions at Skype. Thus, I have a few opinions and thoughts on the state of tech.

Other Ramblings-
Who knows. This is wild card section. Anything goes in there.

So, there you have it: 3.0. Enjoy and please get involved.

Time to put the kids down. Back in a bit.